Books often cater to diverse audiences, and this one is no exception. It resonates with experts who seek to stay abreast of a changing world, much like how medical professionals stay updated in their field. Simultaneously, it appeals to young marketers, students, and inquisitive general readers who see the fusion of marketing and technology as a captivating blend of the familiar and the seemingly unfamiliar.

Amit’s book pleasantly bridges the gap between education and enjoyment, making it accessible to a broad spectrum of readers. It underscores the idea that not everyone needs to be a virtuoso in playing a musical instrument, but an appreciation for music enriches one’s perspective. Amit’s rich background, spanning both Havells and TCS, signifies him as a true professional in the field of martech while also showcasing his appreciation for both domains.