In the world of technology and marketing, there exists a profound and intriguing connection—a connection that can only be described as a “Marriage Made on Earth.” In his forthcoming book, aptly titled “MarTech: A Marriage Made on Earth,” Amit Tiwari, the Global Head of Marketing Demand Centre, takes readers on an extraordinary journey that presents the familiar in an unfamiliar, enlightening, and captivating manner.

Amit Tiwari: A Visionary Leader

Amit Tiwari, hailing from Delhi, is not just your average marketing professional; he is a visionary leader with a passion for all things marketing technology, tech marketing, and the cultivation of a culture of leadership. His remarkable journey, as both an author and a marketing expert, is a testament to the power of merging creativity with forward-thinking strategies.

Amit approaches his work with unwavering purpose and deep conviction, ensuring that every endeavor is executed with excellence. His self-motivation is a driving force, propelling him to explore fresh business opportunities and stay at the forefront of innovation.

The Book’s Unique Appeal

“MarTech: A Marriage Made on Earth” is not your typical book. It redefines how we perceive the dynamic interplay between marketing and technology, presenting it in a highly readable, educative, and informational way. The book addresses multiple audiences, including experts seeking to stay in touch with a rapidly changing world, young marketers eager to learn, students embarking on their educational journeys, and curious readers who view marketing and technology as a captivating blend of the familiar and the seemingly unfamiliar.

Pleasantly, Amit’s book promises to be both educational and enjoyable for all readers. Drawing an analogy to music, he emphasizes that one need not be a virtuoso in playing a musical instrument to appreciate music. Similarly, in the world of MarTech, it helps to respect and understand the intricacies, even if you are not an expert. Amit’s rich background, having worked at both Havells and TCS, demonstrates his expertise in marketing technology and his appreciation of the nuances of both realms.

A Story of Great Innovators and Lessons in Marketing

Within the book, Amit delves into the stories of remarkable innovators such as Apple, Nike, and various automobile manufacturers, revealing how they have seamlessly blended great technology with an equally impressive marketing history. If you share this belief, then perhaps one day, someone will write a story about your journey.

“MarTech: A Marriage Made on Earth” is not just a book; it’s a journey, a revelation, and an exploration of the dynamic synergy between marketing and technology. It’s a testament to the power of combining vision, business acumen, consumer focus, digital marketing expertise, and an understanding of people to achieve outstanding results.

Stay tuned for the release of this extraordinary book, where Amit Tiwari invites you to join him on a journey that will change the way you perceive the world of MarTech, one chapter at a time.